Start-up businesses that are just entering into an industry often experience difficulty when it comes to developing a customer base. Vanity 800 numbers provide consumers with an easy and memorable way to contact a business, and this initial contact is the first and most important step in the process.
Get More Calls
In order to build a customer base, a business must be able to generate consumer contact. While websites and other forms of technology are always extremely helpful, many consumers choose the telephone as their primary source of contact. If there are multiple businesses within the same industry in a local area, business owners will need to take the time to create a telephone number that helps their businesses stand out from the crowds. Vanity 800 numbers are more memorable than their standard toll free counterparts, so businesses that utilize them are almost guaranteed more telephone calls than their competitors.
Choosing a Number
In order to actually generate more telephone calls, the vanity number selected must be directly related to the business, the industry or the products and services being offered. It is important to remember that there are only seven characters that can be customized, so most business names will not be eligible. If this is the case, consider something catchy that is related to the business. For instance, if the company specializes in childcare, the telephone number chosen may be 1-800-NANNY4U or even 1-866-KIDSFUN. These numbers are much easier for consumers to remember and they are more likely to be dialed in a pinch.
Even after the vanity 800 numbers have been chosen, they must be marketed in such a way that consumers are aware of their existence. Some of the most popular ways to ingrain these numbers into the minds of consumers include using them in radio ads in conjunction with catchy jingles. This way, when consumers are in need of a product or service, they are more likely to remember the number and make the initial call. Other ways of promoting the telephone number include placing it on a billboard with a memorable visual image, placing it on flyers that are distributed throughout neighborhoods and even incorporating them into local or national television ads.
Building a Customer Base
Simply increasing the number of calls coming into a business with 800 vanity numbers (http://www.itelecenter.com/800-Vanity-Numbers.aspx) is not enough to build a customer base alone. The business must be able to successfully convert the callers that the memorable number generates into customers via various means. Of course, it is important to remember that these consumers are likely calling because they are in need of a product or service to begin with. Converting callers into customers is a process that is only as effective as the customer service offered by the company, so it is important to have methods in place to handle these first-time callers and increase conversion rates.
Businesses that are just getting started or that are trying to increase their overall customer bases can certainly make effective use of vanity 800 numbers. By choosing the right number and advertising it effectively, it is possible to increase sales and realize true success.