In order to make marketing campaigns a success, there are two important strategies that should work together – branding strategy and advertising strategy. A complete branding strategy and an active advertising approach are important for the success of any marketing campaign. 1 800 numbers also has an important part to play in a marketing campaign along with these two strategies. Toll free numbers, also known as 1800 number are a great tool and can influence the success of a marketing campaign to a large extent. Below discussed are some of them:
Builds a National Presence
1 800 numbers work like a local number throughout the U.S and Canada. It does not charge callers for the call. These numbers create an impression that your business is everywhere and is accessible for free all across the U.S and Canada. A toll free number also helps to improve the credibility of an organization. When you are making a sales call or your executives are making calls, this number can prove to be very beneficial in establishing the credibility and professionalism of an organization. All incoming calls on this number can easily be forwarded to any phone – home phone, mobile phone, or to any specific extension. Using it with a virtual phone also allows you to enjoy advanced features including call forwarding, send fax online and creating multiple extensions.
Makes a Phone Number Memorable
Customers must be able to remember a phone number before making a call. 1 800 numbers can help to make phone numbers memorable. Vanity numbers are also toll free numbers but they contain a combination of words and numbers. These numbers are closely related with the business it represents. For example, 1 800 POPCORN, if you are selling popcorn. The letters are related to the numbers on the mobile keypad where 2=ABC, 3=DEF, and so on.
Research has shown that these numbers are highly successful in generating customer response from any advertising or marketing campaign. People can relate the number with the business and so it becomes easy for them to remember the number.
Helps in Tracking Marketing Campaigns
Tracking marketing campaigns is important to measure the success. 1 800 numbers can be used to measure the success of a marketing campaign. You can use two different numbers for two different campaigns and track the number of calls coming from each of these numbers. These calls are nothing but leads. Likewise, it can also help you to find the most effective advertising medium. You can use different contact number for advertising online, in newspapers, or on banners – and track the number of calls from each of these numbers.
Using it with a Virtual Phone
Using 1 800 numbers with a virtual phone system can offer multiple benefits to a business. It ensures that all the callers are professionally answered and are connected to the right person or department. It also allows the use of advanced features including voicemail, call forwarding and virtual fax. In other words, it helps to enhance the professional image of a business.